Our Client Support Services Manager wanted a way for students to learn more about us. We have a lot of awesome services we offer, and when I tell students about them, they often respond with “Wait, what? I didn’t know you did that!” So my concept was a campaign showcasing people interacting with services we offer. We agreed it was a great idea, and moved forward with it.
I secured three models, the props they needed, and scheduled time with them and our Photographer in his studio. I then worked with the two marketing interns to come up with the final designs, and met with the Help Desk Coordinator to decide on the best verbiage for the final design.
The posters were showcased on a trifold display and put on over 20 televisions across campus.